Humans have this certain drive to connect with other people. Just like the old adage goes, no man is an island. As we are, it is theoretically suggested that it is possible for us to live all alone. However, as we developed into far social beings, we have this innate need to be with other people. This is how society develops; the relatedness of each person builds a weave of other connections forming into a complex system that everyone strives to be in. As society develops into a far more complex relationship, this weave also becomes more interconnected and far more intricate than it could ever be. Now, in this day and age, the relationship of other people is vastly different than it was before. Complicated concepts like love and belongingness began forming from hunger and thirst and thus, became the foundations of what we know today.
There was a time in the history of mankind wherein people of different nations developed independently of each other. We only know that other countries exist through books and pictures but visiting the actual place could cost an arm, a leg, and your firstborn. This is because air travel was nonexistent back then and sea travel was rather dangerous. As an example, Ferdinand Magellan (the first recorded man to circumnavigate the world even though he was dead half of the trip) lost four of his five ships going to the Moluccas from Spain. However, as the years passed, traveling the world has become something many people can do. Some can even go to places that they want without having to actually go there. Using advanced technology (thanks Google Maps), you can now go to your dream country without all the hustle and bustle of air travel. It may not be the same but for most of us, the experience is passable.
The Question
Due to the advancement of technology, there are many other activities that used to be impossible but have now become a common occurrence. Communication, for instance, has become easier for everyone. Social media has made this possible. Websites like Twitter and Instagram connected people in so many ways that it is astounding to think about how fast it all developed. In just a short span of years, people went from not needing social media into a tech-savvy population. Now facing the new world of globalization along with everything else changing so fast, it can be quite hard to catch up. In the world of marketing, this has been one of the most prevailing questions. Are these social media apps helpful in campaigning for a certain product or service? Are they much more effective than television and other forms of media outlets?
The Answer
YouTube is one of the most well-known social media sites in the world. For those who are (surprisingly) not familiar with the service, it is a platform wherein anyone can post a video about practically everything. Its original catchphrase is “Broadcast Yourself” and it shows in a lot of their content. The majority of the uploaders here are amateur video enthusiasts, but some have already established careers in the entertainment industry. Pop stars and other musicians use YouTube to promote their singles by releasing music videos. As time went on, TV shows also ventured into the site and published their own content. Some use YouTube for educational purposes while others use it as an alternative to television. Unlike most of the other social media apps, YouTube has a paid version through subscription. Their original content is posted here with other YouTube stars. It has grown so much over the years that people were actually upset when it went down a while ago. Even though it was just for an hour or two, it became a newsworthy phenomenon with thousands of people making it the trendiest topic of the hour.
How does this relate to search engine optimization?
As YouTube is a subsidiary of Google and this is one of the most used search engine sites, it can affect how your website is positioned through the search engine. If you’re thinking of having videos on your site, go for it. Google will eventually track it down and if a user searches a keyword and Google finds your video relevant, then it would end up on the first page of the SERPs. Once this groove is established, people from around the world can access your website. Just make sure that the video is related to your product or service. This way, it will be tracked down by the search engine faster. It would also help if the video is of high quality and has great graphics so that it can attract and maintain an audience. No one wants to watch a boring ad; keep it colorful and interesting so that it will attract their attention the first time. Why do you think advertisers use celebrities or infographics on some of their videos? Learn more about effective video making here.
New Trends Emerging From YouTube
Vlogging has also become a common thing on YouTube. This is akin to an online diary but in video format. This allows people to show their lives in public and let all of them see what it is like to live their days. What was once a hobby became a profit-grinding machine when YouTube decided to let them monetize it by placing ads on the successful videos. There are restrictions, however, as YouTube has strict guidelines with PPC videos. Profanity and vulgar topics can affect the monetization as well as other controversial subject matter. You can check the full guidelines in this link: https://money.howstuffworks.com/youtube6.htm
This is just an option that you might want to take when planning for your website. Videos, as long as they are interesting, can actually engage the viewer and helps them retain important information about your company. As many of the people around the world are visual and auditory learners, this can give you an idea on how to proceed if you want to use videos. If you are looking for an outlet for your ad, YouTube has a lot of audiences and can also help you in exposing your website. All of this in just one click.