Links have always been an integral part of SEO. You just can’t seem to part the two. They have always been and always will be a good source of website authority. Google, after all, will not have it any other way. If you try to think about the reason very deeply, you’ll realize that it’s because people give credit to who they trust – both in real and virtual worlds.
Just as people quote other people they trust, websites too cite other websites based on the same instinct. This is why linking is a major deal in every search engine’s ranking system. It has been tested and proven on several occasions that the more inbound references a website have, the higher its rank on Google or other search engines will be. Of course, other factors such as keyword building, business citations, web design, and organic traffic all play very important roles but it would be safe to say that most of these “other factors” won’t even affect your company’s website rankings when there is poor flow of authority .
Through links, authority is nurtured. Through authority, a website flourishes. It’s a very simple concept.
Well, in theory at least. Like many other SEO marketing methods, rounding up links with good authority is easier said than done. Convincing other website owners to look at your company’s content, let alone earn their complete trust, can be quite an ordeal to overcome. Not to mention, if you really want to make your company big in the world of search engines, a single website’s trust isn’t enough. You’ll need the approval of not just one but several (maybe even hundreds) of other reputable websites.
The keyword to note here is word “reputable.”
Reputable in what sense, you may ask. Well, long story short, building authority through inbound citations has been a classic strategy in SEO ever since. Many businesses want to get featured on other websites (yours included) and many others will try to take advantage of that. Do you get my point here? Link buying or manipulation is an infamous black hat SEO tactic that has long put Google on the lookout. Search engines despise websites who try to trick them into ranking sites that least deserve the first-page spot on the SERPs. After all, user experience is Google’s top most priority. Tactics that aim to manipulate, distort, and disadvantage Google’s actions get in the way of that.
You may earn your company website’s authority this way but understand that it will not pay off in the long run. It may let you taste success for a brief moment but what comes next may as well be a series of unfortunate encounters with search engines.
Anyway, building online authority is necessary for your company. And no, you don’t need to manipulate anyone or anything to earn your company greater website authority. After all, your website don’t just need random references; it only needs those that matter. What your company needs is a horde of reputable, niche-specific links that will encourage the flow of meaningful authority to your website domain.
Luckily, it just so happens that we’re the best guys for it. Let us help you and your business earn high-quality and well-deserved links through skillful optimization and niche-specific connections.
Before you jump the gun, here are a few answered questions about this Chicago SEO service: