A website is all about the content, don’t you agree? I mean, strip a website off of its content and it’s just a blank space. Nothing for anyone to see, hear or bother about. With this reasoning in mind, I guess it is safe to say that a website is only as good as the information that is available on the website. You can take the design away, the graphics, and the widgets. Still, if the website has valuable information, it will continue to remain valuable. Maybe it will appear to be less flattering, but certainly still valuable.
This is definitely why you should start paying more attention to what your website’s content offers. Is it good? Does it add something to people’s lives? Is it evergreen? Many questions can be thrown at you regarding your content: what your inspiration for writing is, why you choose to write for a topic of that sort, etc. People want and expect many things. But on a fundamental level, they want to see these three factors in any website’s content:
First and foremost is relevance. No user dislikes relevant information. When we say relevant, you shouldn’t just think what’s relevant for your website or for your business. It must be what’s relevant for your users and readers as well. Truth be told, more than half the people who visit your website could care less about your product. It could be that an article or blog post piqued their interest and so, they got drawn into your domain. If you offer useless or shallow info, then they won’t really have much reason to stay. If you give them something relevant, on the other hand, they may get curious enough to spend more time on your website. By making users stay on your website longer, you increase the chances of getting a conversion and hopefully, a long-term client.
Next up is timeliness. Of course, users would want to read what’s current and piping hot. After all, it’s a bore to read something so generic over and over again. In order to call your website’s information good, one very important factor to consider is timing. Are you addressing a current issue? Are you introducing technology that can improve the lives of people who live in this day and age? Are you pitching an idea no one has ever heard before? You have to time your content perfectly. Better yet, produce something that’s evergreen.
Lastly, people look for consistency in website content. For this very reason, we like to post a minimum of 4 blog posts every month for our clients. If you’re planning to outdo your competition, you’ve got to learn how to commit to quality and schedule your activities properly. People will definitely stay when they know that they have something good to look forward to every week or so.
As you can see, writing good information for your website is a lot of work. It involves dedication, commitment, and a keen eye for quality. Well, the good news is that we’re more than ready to take this burden from you. With the help of our Chicago’s excellent writers and specialists, your audience will definitely have something to look forward to whenever they come around your website. With your ideas and our skills, we can make your website come to life!
Before we even go there, however, here are a few must-read FAQs: