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Local SEO Services

Let me get this straight. Not all SEO strategies are the same. They may be similar in form and structure but each methodology is created unique and specific to a certain location and set of individuals. With that being said, no two SEO strategies will ever be identical. There will always be something different and that variation depends on the market you are trying to reach.

In a broad view, we typically have two types of SEO strategies. First one is Local SEO and the second one is National SEO.  I believe you can already guess what this page is going to be about. The title literally gives the whole surprise away!

Anyway, in this page of our website, we are going to tackle three FAQs or Frequently Asked Questions about Local Search Engine Optimization. But before we start with the Q & A, let us first define it.

L-SEO is a type of SEO Market Strategy that aims to optimize websites according to the need of the immediate market. This means that a website is transfigured into something the market will accept. The word “local” typically refers to a state or city. For example, if your business is tied with the City of Chicago or if you have a physical office within the city’s premises, then doing local Chicago SEO would mean optimizing content for that market. The same thing goes if your business is situated in Dallas, Texas.

You see, different markets have different needs. They may also view things in a unique way. You can thank culture, practices, beliefs, and traditions for that. In other words, a distinction exists between people who live in Dallas and people who are from Chicago, and vice-versa. An SEO method that works for the former may not work on the latter. Similarly, a marketing strategy that is well-loved by the latter may be more loved in the former.

Knowing how to catch the attention of a specific group of people can make all the difference in your SEO campaign. It can either make it or break it. By giving people exactly what they want and by amounting to whatever expectations they have, you will be able to draw in more meaningful leads to your business. It also gives you the opportunity to get ahead of your competitors.

Local SEO is the first step toward dominating the international market. Starting a business in your hometown would mean winning the hearts of people who are already familiar to you. Too easy, you say? Well, I beg to differ. It is, after all, more challenging to make people believe you when they’ve known you their entire life. But you know what they say:

If you can’t even convince your friends, then you won’t be able to convince anyone.      

Ranking the local market is your first big leap towards market domination. Opting for strategies in your city will mean well for your business, especially when you’re still “green.” But of course, we understand that you may have a couple of things on your mind. Hopefully, the following answers to common questions will help lift your doubts:

Do I Really Have To Start With Local SEO?

If you’re a start-up or a new business looking for a way into the limelight, then YES. We do encourage you to start with SEO in your geography. As mentioned above and in previous pages, SEO is a highly systematic marketing tool that can greatly impact your business. It can turn you from zero to a real celebrity in your industry. But first, you need to gain the trust of people closest to you. Not just the ones you know personally but also people living near your place of business.

Building trust locally is the first step towards greener and wider pastures. Note that I just said that it’s the “first step.” You are going to have to take many steps – some big ones and small ones. That is why the number one thing you need to have is patience. First, help the market fall in love with you and you can think of the rest later.

Big things start small. The big companies you now see today, the online business tycoons, and the most respected influencers all started from small beginnings. The good thing about online marketing is that no matter who you are, where you’re from, or what kind of business you do, you are given an equal chance to shine just like with everyone else. It helps you start on a fairground.

Is Local SEO Better For My Small Business?

Although it is not mandatory that you start SEO in your geography, it is still highly recommended for small businesses. Launching a National SEO Campaign from scratch limits your chances of success. It may even ultimately lead to the ruin of your campaign. Starting on a smaller, more doable scale is a practical option for many start-up businesses. Well, mainly because of two reasons:

1. Competition is less aggressive in Local SEO

2. Organic Search Results are lower

There are not as many participants when you optimize your website in your city, especially if you’re the first of the chain of same-industry businesses in your area to have started an online marketing campaign. This makes it an ideal ground for you to nurture your business’s online presence without much interference. Also, locally made searches typically show lower organic search results. Compared to millions of organic search results showed with every query (National SEO), Local SEO mainly competes for keywords that are more geo-specific. By limiting the scope and adding specificities in your content, you are able to target markets most accessible or closest to your place of business. If you’re a small business waiting for your big break, this is the perfect environment for you to test your SEO strategy.

What Are The Major Benefits of Doing Local SEO?

There are many benefits to doing SEO in your geography but if we had to name the more major ones, it would be these three:

• Reach Your Target Market Faster

• Increase Chances Of Same-Day Store Visits

• Improve Local Brand Awareness

Less competition means more screen time for your business. If your campaign goes off without a hitch, you can reach target customers faster with “city-based” SEO. Many individuals use “long tail keywords” to narrow down their searches. Long tail keywords often refer to specific queries that may include a location (e.g. best cake shop San Diego downtown). If you’re optimizing with nearby SEO, searches like these will most definitely cross your website’s path more frequently. This, in turn, will lead to getting more possible shop visits on the same day or same week. Ultimately, this leads to higher sales and returns of investment.

Finally, doing “city-based” SEO will help you establish your brand. Launching a national campaign with a rickety brand is no good. If you want to take our advice, establish with Local SEO Marketing first before starting anything else.