The Role Of Security In Search Engine Optimization

The internet is one of the most important inventions of our time. It is a landscape full of possibilities and potential. It is also known as the storehouse of information wherein people are interconnected not just by lines and codes, but by ideas and subjects brought by our own personal conscious and even to a certain extent, the unconscious. Sometimes known as the epithet “network of networks”, it is a set of computers connected together giving form to one single entity. Almost everyone has an internet connection these days, and it is even difficult to imagine that there was a time this was considered as a luxury. Now, even the common man has access to what once was a secret program of the United States Army. Know more about the history of the internet by clicking here.

The Internet & Web Security

Through the rise of globalization, people tend to see the internet as some sort of invisible object. It is there, but we never really notice it until it is not functioning properly. It acts like a second skin, a new arm or leg. It has become so ingrained in the psyche of human consciousness that we even forget how powerful or essential it could be.

The internet is the largest, most accessible, and the easiest to search library. Its body of knowledge is even larger than the perished and famed Library of Alexandria. Through the Internet, we have connected people that never would have met in the first place. Cultures and traditions are being discovered and shared to the world. This has led to a sort of new cultural phenomenon wherein we try to merge an existing culture with a new or unfamiliar one, integrating one or the other. It is a rather slow phenomenon but people are now trying to live with the trend and the internet greatly helps with it.

Globalization also opened people’s minds to new ideas and inventions. People from all over the world discuss and enjoy meaningful conversations (and arguments) without having to leave their homes. Businesses pop out like crazy across the internet landscape and some are even making successful millions out of it. Anything is possible with the net these days, and there are many taking advantage of it.

However, one of the most sensitive topics that the internet tackles today is web security. There was a time when people were not so vigilant about sharing information on the internet. Some share their personal details like birthdays, addresses and phone numbers. Others even share their social security number, tax identification number, or even credit card number. This has led to many people experiencing fraud, robbery, or even identity theft. It was said that it all started with a personality quiz app which users can answer with informed consent. This was legal until they used the app to access the friends of those who gave informed consent along with other personal data. They were arguably used in trying to sway public opinion and they even tried to cover things like voting systems. Mark Zuckerberg was forced to face the United States Congress and even the heads of the European Union. The downfall that followed was almost a huge event, from investors deciding to withdraw millions of assets from sparking debates about tighter security while browsing the internet. This event was credited for waking the masses’ consciousness about the severity of internet security and improved the public’s vigilance as to what to share online. Ultimately, this has led to many people thinking: What would be an indication that a website is secure? How can you be sure that the website you are accessing is not trying to steal your personal information?

SEO & Web Security

Now how does this affect your search engine optimization? Well, if the success of your website is decided by the number of clicks it garners, then having an ‘’unsecured’’ website can affect your traffic. People these days are becoming more vigilant when it comes to internet navigation. Using search engines like Google can help them detect if a website is secure or not. It practically shows beside the link of the website you are trying to access. It will also show an extension https:// which indicates that the site has an extra layer of protection when it comes to internet malware and hackers. A more secure version of this one has the symbol hsts:// and it is far more sophisticated than the previous iteration. Take note that having an extra layer of security is a positive sign for users which shows that your website can be trusted.

However, there may be minor setbacks in changing your website’s domain. For one, it might lower website traffic which could be detrimental for your site – although this can be easily solved with a “redirect code.” Chrome, too, has built a program which lets users access secure sites with minimum delay.

Studies show that unsecured websites may perform slower than secure websites. Also, statistics will tell you that people tend to leave a site if it loads or buffers for more than 3 seconds. This makes you lose a lot of business opportunities – from losing sales to tainting word of mouth. There is even a movement across the internet landscape which informs users before accessing potentially harmful websites. However, this is also covered by the clause of informed consent and people are educated that these tiny bits of data sent back to the net are not going to harm them.

Internet security is something people did not take seriously before but one major incident changed it all. Internet attacks still happen and many websites are not immune to that. Even physical damage to web servers could potentially affect a lot of data. As practitioners of SEO, we make sure to be vigilant as well with regards to internet trends and social climates as these changes very fast. We improvise and adapt to the environment as much as we could so that we deliver the kind of service you deserve.

Related Posts

18 Responses
  1. I’m also commenting to let you be aware of what a incredible encounter my friend’s girl gained studying your web site. She learned plenty of pieces, which include what it’s like to possess an awesome helping nature to let other folks very easily know just exactly several multifaceted subject matter. You truly exceeded people’s expectations. Thank you for presenting these powerful, safe, explanatory and in addition fun tips about this topic to Julie.

  2. I’m commenting to let you be aware of of the awesome discovery my child developed browsing the blog. She came to find a good number of details, including how it is like to have a great coaching character to get a number of people clearly completely grasp a number of advanced issues. You actually did more than her desires. I appreciate you for churning out such effective, dependable, edifying and cool guidance on that topic to Emily.

  3. I wanted to put you the tiny remark to be able to thank you over again on your precious strategies you have provided on this page. It was really strangely open-handed with you to make unhampered precisely what many people would’ve offered for sale for an ebook to get some money for themselves, notably now that you might have tried it in case you desired. These solutions in addition served to be the good way to know that some people have the identical interest really like my personal own to learn more and more when considering this matter. I believe there are several more fun opportunities in the future for individuals who looked at your blog post.

  4. I am only writing to make you understand what a superb experience our princess undergone viewing yuor web blog. She picked up such a lot of things, with the inclusion of what it is like to possess an ideal teaching style to make the others without hassle thoroughly grasp specified tricky topics. You undoubtedly surpassed visitors’ expected results. Thanks for showing those valuable, trustworthy, revealing not to mention unique tips on your topic to Sandra.

  5. I’m just commenting to let you be aware of of the exceptional discovery my cousin’s daughter enjoyed going through your blog. She discovered lots of issues, most notably how it is like to have a very effective giving heart to have many more effortlessly fully understand certain extremely tough matters. You really did more than my desires. Many thanks for displaying the helpful, healthy, educational and also easy thoughts on the topic to Gloria.

  6. I am only writing to make you understand what a remarkable experience our princess undergone viewing your webblog. She picked up such a lot of things, with the inclusion of what it is like to possess an ideal teaching spirit to make the mediocre ones without difficulty master specified tortuous topics. You undoubtedly surpassed readers’ expected results. Thanks for rendering those useful, trustworthy, revealing as well as unique tips on your topic to Sandra.

  7. I precisely had to appreciate you all over again. I’m not certain the things I might have done in the absence of the actual ideas documented by you directly on such field. It became a real distressing condition for me personally, but encountering a new professional form you managed it forced me to jump for delight. I’m just happier for the guidance and even have high hopes you find out what a powerful job you’re doing instructing most people through your blog. I am sure you’ve never encountered all of us.

  8. I am only writing to make you understand what a really good experience my wife’s princess obtained viewing your webblog. She noticed some things, which included what it is like to possess an ideal teaching spirit to make others with no trouble learn about specific tortuous things. You undoubtedly surpassed readers’ expected results. Thanks for providing those productive, trusted, informative as well as unique tips on your topic to Mary.

  9. I simply wished to thank you very much yet again. I do not know what I would have undertaken without these thoughts shared by you regarding this subject matter. It was before the scary scenario in my position, nevertheless taking note of this specialized tactic you solved the issue took me to weep with happiness. Now i’m thankful for your support and thus trust you really know what an amazing job you were putting in training the mediocre ones via your webpage. Most probably you haven’t met any of us.

  10. I precisely had to appreciate you all over again. I am not sure the things that I might have followed in the absence of the entire methods documented by you directly on such industry. It had become a real fearsome crisis in my circumstances, however , finding out the skilled manner you managed that made me to jump over fulfillment. I’m just happier for this guidance and even hope you find out what a great job you are doing instructing other individuals through your blog post. I am sure you have never encountered all of us.

  11. My spouse and i felt now fulfilled that Ervin could deal with his investigations out of the ideas he got out of the web page. It’s not at all simplistic to just choose to be giving freely instructions that many other folks have been selling. And we also figure out we have the website owner to be grateful to for that. The entire explanations you have made, the simple site menu, the friendships you can give support to engender – it’s got everything fantastic, and it’s really facilitating our son and the family feel that the issue is entertaining, and that is incredibly indispensable. Thank you for all the pieces!

  12. I am glad for writing to make you know what a notable encounter my wife’s girl had studying your web site. She mastered several pieces, which include what it’s like to possess an awesome helping nature to let other individuals with ease know precisely some problematic subject matter. You truly exceeded people’s expectations. Thank you for producing these practical, trusted, informative and in addition fun tips about this topic to Kate.

  13. My husband and i ended up being contented Chris could carry out his basic research by way of the ideas he came across from your own blog. It’s not at all simplistic just to always be giving away guidelines many others could have been making money from. And now we consider we’ve got the blog owner to appreciate because of that. All the explanations you’ve made, the easy blog menu, the friendships you aid to create – it’s all astounding, and it’s aiding our son and our family consider that that concept is awesome, and that’s exceptionally essential. Many thanks for all!

  14. A lot of thanks for all your valuable hard work on this web page. Kate loves getting into investigation and it’s really easy to understand why. I know all of the dynamic medium you make insightful solutions on this web blog and as well as foster participation from people on that idea so our girl is certainly discovering a lot of things. Have fun with the remaining portion of the new year. You are conducting a powerful job.

Leave a Reply