SEO’s Best: Optimizing Your Infographic Content

When non-specialists hear the word SEO marketing, the usual presumption is that it’s a strategy used for blog and article content. While it’s true that Search Engine Optimization is highly targeted at making text-based content rank the SERPs, it also puts a good hand in ranking graphic-heavy resources such as Infographics.

 What Are Infographics?

If pictures are worth a thousand words then I dare say that infographics are worth two-thousand words. Infographics, if split apart into two words, would be “information” and “graphics.” Information would refer to useful data we can gain value from. Graphics are anything that has to do with visuals. Infographics therefore, is a combination of both – data-driven visual content.

Why Is There A Need For Infographic Content?

Sometimes, words aren’t enough. Sometimes, pictures aren’t enough either. But when you get both of them together, things actually start to make sense. Infographics have long been used by various industries. They simply didn’t know what they were at the time thus; they failed to elicit its utmost potential. However, many marketing studies show that infographic material increase user engagement. According to Infogram, resources that contain infographics are 34% more likely to receive user responses in terms of comments and share, increases the average session duration up to a 100%, and also impacts how deep a user gets into your content by 317%.

The numbers don’t lie. But I somehow find it amusing how majority of people have not surpassed the “picture book” phase – me included.

Why Are People So Hooked With Graphic-Heavy Content?

One fact is that majority of people are visual learners – 63% to be exact (according to a 2016 statistic). Another fact is that majority people find materials more fun and engaging when it’s not left for them to imagine.

Let’s face it. We’re not all endowed with a gift for mental visualization. To compensate for it, those who do have the gift assist us by creating the perfect accompaniment for words – graphical images. And that transforms the entire reading experience for us.

From a boring bunch of words it turns into something much more colorful. Plus, it’s easier to digest too!

Content specialists found this positive connection between pictures and text rather helpful in getting people to stay in a website longer. They have also found that information is much easily absorbed when it is aided by visuals.

The very first infographic dates back to Ancient Egypt. Although probably, Cleopatra and her subjects never imagined its influence to come this far. Hieroglyphics are often texts embedded with images. If you’re no philologist, they’re hard to tell apart though. This is because most of the hieroglyphs look more like pictures anyway!

If you want to travel back in time and learn about the ancestral roots of infographics, you can check out this video. I’d run you through it myself but apparently, we’re here to talk about something different today.

What Does SEO Have To Do With Infographics?

Infographics help SEO campaigns big time. They have good impact on user experience. A lot of people browsing your website really appreciate it when you’ve got an infographic summing up all the points you’ve discussed or planning to discuss in the article.

Primarily, infographics help users in the following instances:

  1. A Concept Is Too Difficult To Understand

Oftentimes, a huge chunk of complex information is hard to simplify using words alone. For example, when explaining HTML coding, I’d teach users how to use the codes as well as when and where to use them. If I’m an IT professional, using technical terms would be inevitable – especially when there are no simplified, equivalent terms available to use. Cases like this, call for infographics.

By adding pictures to the next that describe the step-by-step process, you can relay the information more efficiently. And this doesn’t only benefit the user – it cuts the workload for you too!

  1. They Want To Find A Specific Piece Of Data

When users find your material helpful and informative, there’s a good chance they’ll go back to it when the need arises. Like “Hey, I read an article once that had a relevant statistic we can use.” If you’re content is 15 pages long, it’ll be hard for users to pinpoint which part of the article holds the data they need. When you have an infographic to summarize all important data you’ve discussed in the material, users can just directly scan that part of the article and conveniently find the info they need.

Users like convenience. When they start noticing that this is how you normally format your articles (text + infographic). They’ll surely come by more in the future.

  1. Infographics Keep Users Entertained

Entertainment is a form of help, sorta – I think. You’re helping them absorb a lot of useful information minus the boredom. It’s rather indirect but still a form of helping if you ask me. For example, students can study better when their reading material has infographics in it. In the same way, employees would feel more inclined to read the company manual when they see infographic versions of instructions and policies.

And let’s not even talk about how infographics help with marketing. Modern marketing are guilty of using infographic material heavily on their strategies – online and offline. SEO agencies like Tayloright and SearchEngineLand, value the importance of digital marketing in their content.

 Is There A Way To Apply SEO In Infographics?

There is, although it’s quite limited. Crawlers have not yet reached a point where they can see images. Since an infographic is usually (and can only be) incorporated as an image file in your article, crawlers will be blind to it. Cutting to the chase, what I’m saying is that crawlers can’t be bothered with whatever’s written in your infographic file.

However, what matters is the image tag of the infographic.

This one tag – several, if you have more than one image in your article – may be insignificant in your eyes but they’re a valuable source of data for crawlers. If you don’t pay keen attention to image tags, they usually end up looking this way:

alt=”img12345678”>

The alt tag if you may have noticed look terribly generic. Thus, they have no impact whatsoever on the indexation of your website. If you change what’s written in-between the quote however, you can sway the tide to your favor. Like so:

alt=”infographics-help-seo”>

By simply doing this, you’ve successfully optimized your image tag. This helps Google and other search engines understand your website better which in turn, leads to better indexing.

Related Posts

17 Responses
  1. I enjoy you because of all of the effort on this blog. Betty enjoys doing investigation and it’s easy to understand why. Almost all know all concerning the dynamic means you deliver great information on the web blog and as well encourage contribution from other people on that concept plus our daughter is actually being taught a lot. Have fun with the remaining portion of the new year. You’re the one conducting a glorious job.

  2. I happen to be writing to make you understand what a wonderful experience our princess went through visiting yuor web blog. She realized too many things, with the inclusion of what it is like to possess an incredible teaching style to make the mediocre ones without difficulty master specified tortuous topics. You undoubtedly surpassed readers’ expected results. Thanks for rendering those useful, trustworthy, revealing as well as unique tips on your topic to Sandra.

  3. I am commenting to let you know of the fantastic encounter my cousin’s daughter experienced reading your site. She even learned many issues, not to mention what it’s like to have a wonderful giving mindset to have many people just grasp chosen grueling subject areas. You really exceeded our expectations. Many thanks for distributing the informative, healthy, educational and as well as easy thoughts on the topic to Jane.

  4. I enjoy you because of all of your effort on this blog. Debby delights in conducting internet research and it’s easy to see why. A number of us hear all about the compelling manner you create effective guides by means of the blog and boost contribution from other ones about this area of interest and my child has been becoming educated a great deal. Enjoy the remaining portion of the new year. You’re carrying out a fabulous job.

  5. I needed to draft you one little bit of observation so as to say thank you once again for those incredible methods you’ve provided on this page. This has been simply surprisingly open-handed with you to offer unhampered precisely what most of us would’ve offered for sale for an ebook to help make some money on their own, particularly seeing that you might have tried it in case you desired. Those suggestions in addition worked to become good way to realize that some people have the identical keenness really like my personal own to realize much more when it comes to this matter. I believe there are several more pleasant sessions up front for people who scan your site.

  6. I enjoy you because of all of your hard work on this web page. My aunt really likes going through investigations and it’s really obvious why. Most of us learn all of the lively method you offer practical suggestions through this web site and even increase participation from some other people on the issue so our favorite girl is in fact learning a lot of things. Take advantage of the rest of the year. You are always doing a really great job.

  7. Thanks for your whole work on this website. My niece takes pleasure in working on research and it is simple to grasp why. We all notice all relating to the powerful ways you render vital tricks via your website and therefore welcome response from website visitors on this topic while our own simple princess is without question understanding so much. Take pleasure in the rest of the year. Your performing a wonderful job.

  8. I am glad for writing to make you know what a nice encounter my wife’s girl had studying your web site. She mastered several pieces, which include what it’s like to possess an awesome helping nature to let other individuals very easily know precisely some problematic subject matter. You truly exceeded people’s expectations. Thank you for presenting these practical, trusted, informative and in addition fun tips about this topic to Kate.

  9. I’m just commenting to let you be aware of of the exceptional discovery my cousin’s child enjoyed going through your blog. She discovered a wide variety of details, most notably how it is like to have a very effective coaching heart to get many more effortlessly fully understand certain extremely tough matters. You actually did more than my desires. I appreciate you for displaying such great, healthy, educational and also cool guidance on that topic to Evelyn.

  10. My wife and i were very thankful when Raymond managed to round up his survey while using the precious recommendations he was given while using the weblog. It is now and again perplexing to simply possibly be releasing tips and hints which usually the others might have been trying to sell. We really take into account we now have you to thank for this. Those illustrations you made, the straightforward website navigation, the relationships your site make it possible to promote – it is mostly unbelievable, and it is making our son in addition to us understand this topic is satisfying, which is certainly very vital. Thanks for the whole thing!

  11. I happen to be writing to make you understand what a terrific experience our princess went through visiting yuor web blog. She realized too many things, with the inclusion of what it is like to possess an incredible teaching style to make the others without hassle thoroughly grasp various tricky topics. You undoubtedly surpassed visitors’ expected results. Thanks for showing those warm and friendly, trustworthy, revealing not to mention unique tips on your topic to Tanya.

  12. I am only writing to make you understand what a superb experience our princess undergone viewing yuor web blog. She picked up such a lot of things, with the inclusion of what it is like to possess an ideal teaching style to make the others without hassle thoroughly grasp specified tricky topics. You undoubtedly surpassed visitors’ expected results. Thanks for showing those valuable, trustworthy, revealing not to mention unique tips on your topic to Sandra.

  13. Thank you for every one of your labor on this web site. My daughter really loves making time for investigations and it’s really obvious why. Most people learn all regarding the lively mode you make invaluable steps on this web blog and as well as improve participation from people on that idea so our girl is certainly learning a lot of things. Have fun with the remaining portion of the new year. You are conducting a pretty cool job.

  14. My wife and i have been so more than happy when Louis managed to finish off his researching using the precious recommendations he made through your web site. It is now and again perplexing to simply happen to be making a gift of tactics which often some other people may have been trying to sell. Therefore we recognize we need the writer to give thanks to for this. The specific illustrations you made, the straightforward web site navigation, the relationships you will make it easier to instill – it is most sensational, and it is letting our son in addition to us reckon that this subject is interesting, which is tremendously pressing. Thanks for the whole lot!

  15. I’m also commenting to let you be aware of of the excellent discovery my cousin’s child enjoyed checking your blog. She discovered a wide variety of details, most notably how it is like to have a marvelous coaching heart to let other folks smoothly know just exactly several multifaceted subject matter. You truly exceeded our own expectations. Thank you for offering these necessary, safe, explanatory and even fun tips about this topic to Julie.

  16. I am glad for writing to make you know what a notable encounter my wife’s girl had studying your web site. She mastered several pieces, which include what it’s like to possess an awesome helping nature to let other individuals with ease know precisely some problematic subject matter. You truly exceeded people’s expectations. Thank you for producing these practical, trusted, informative and in addition fun tips about this topic to Kate.

Leave a Reply