How to Create Snippet-Worthy Content – All About SEO

SEO is ever-changing – that much is certain. With every new Google update comes innovative and unconventional SEO techniques to complement the change. If you think that what you’ve been constantly doing to improve your website’s ranking couple years back would still work to this day, then you might be falling behind the times my friend.

Search Engine Optimization is a dynamic marketing strategy. It changes overtime and it does not forewarn what impact the changes will have on your website. The most groundbreaking thus far, is the introduction of the Knowledge Graph back in the 2012 Google algorithm update.

Two words that lead to a whole new world. Let’s have a brief overview of Google’s Knowledge Graph.

Introducing the Knowledge Graph

Back in 2012, the Knowledge Graph was materialized to help Google realize its mission which is “to organize the world’s information and make it universally accessible and useful.” True enough, the Knowledge Graph was created for this very purpose – data organization and interpretation.

Looking at the Knowledge Graph up-close, it’s basically a web of relationships – connecting one datum to several other related data. What the Knowledge Graph is trying to achieve is “understanding.” Words alone, cannot express the entirety of a thought or query. What matters more than semantics are intentions. After all, being able to know WHY people search for something can help search engines pinpoint the exact information users are looking for amidst a sea of others.

The physical representation which proves that the Knowledge Graph is actively working behind every search is the presence of “rich snippets” in the SERPs.

I know I’ve gotten you curious now, so let me indulge your interest a little bit more.

What’s a Snippet?

Snippets are information-rich data that are given more emphasis in the initial page of the SERPS. You’ll often find them on top links that markup structured data, organic local packs, or on the prominent box that appears on the upper right of the search results page.

These snippets are technically targeted pieces of information that Google deem relevant to your inquiry. It includes information about authors, publishers, locations, directors, movies, reviews, and other related items that have been identified by the data network of Google’s Knowledge Graph. The frequency of snippets appearing with every search has significantly increased from the time of the Knowledge Graph’s conception. In an article published by Search Engine Land last May of 2017, a study had found that at least 30% of searches have featured snippets. And the number is steadily growing to this day.

Because of featured snippets, users experience a more convenient time surfing with Google. One glance and they get the information they need. However, what’s good for Google, isn’t always great for your website’s rank. But hey, we’re here to talk about the positive effects snippets have on your website’s SEO – so let’s leave the partly discouraging aspects for another day.

How to Rank For A Snippet

Quality Is Key

Snippet or no snippet, quality is (and always will be) a key component in any SEO method. From the brainstorming process down to the final editing, you need to make sure that the content you’re creating is nothing short of amazing. Verify your resources, check who you link to, add value, and just give your 110% from start to finish. Avoid rushing things and always be on top of things. SEO agencies, such as our Chicago SEO Company, believe that when you offer quality, users and search engines will come to your website naturally. It’s like the best traffic magnet you can ever have.

Focus On Ranking For Keywords That Are In The Form Of Questions

Most snippets show up on searches that deliberately asks a specific question. If you want to get your webpage featured as a snippet, you also need to mirror this practice. Aim for long tail keywords as well as answering WH q b   uestions. Find whatever is relevant, viral, or controversial in your industry right now – often times, people will search for something they completely lack knowledge about thus, the query would most likely be in question form. Do your research as to how people key in their searches to address their questions and build your content from there.  

Give Direct, Expounded Answers Using LSI

In SEO, Latent Semantic Indexing or LSI is a method used by crawlers to better understand the contents of a particular page. In simpler terms, you can say that crawlers are looking for associated concepts that support your content title in order to confirm that you “really are” talking about what Google thinks you’re talking about.

In creating content especially designed to rank as a featured snippet, you can apply this same technique. Expound more on the subject or question you’re trying to rank for. For example, if you’re content is about bass guitars, you might as well include information that is really relevant to the musical instrument. Say, you can mention famous bass guitarists, the creator of the bass guitar, popular songs with heavy bass accompaniment, and so on and so forth. By doing so, you are giving Google the affirmation that your content is a credible and rich resource for queries about bass guitars.

How To Check If Any Of Your Content Are Used As A Snippet

Helpful tools have been introduced to help us out with our website’s SEO – one of them is the Rank Tracker developed by SEO PowerSuite. In order to check if you’re ranking for any of Google’s features or look for opportunities to do so, all you have to do is start a project for your website. By inputting the keywords your content is trying to rank for, the tracker will show you which Google SERP features are triggered by your content – or, if it’s ranking for them already. The ones you rank in will be highlighted in green. You can also check how strong your competition is for the same keyword and the visibility of your webpage in the SERP results. Analyzing your SEO’s daily performance is also possible using the SERP Analysis feature.

Google has indeed come a long way from the simple ten-link search results page to becoming a grand information circus that provide value for curious eyes in every direction. As SEO professionals, it is our duty to take part in this performance and give users a show they will truly appreciate.

Related Posts

16 Responses
  1. Thanks for your whole work on this website. My niece takes pleasure in working on research and it is simple to grasp why. We all notice all relating to the powerful ways you render very useful tips and tricks via your website and therefore welcome response from website visitors on this theme while our own simple princess is without question understanding so much. Take pleasure in the rest of the year. Your performing a very good job.

  2. I am commenting to let you know of the fine encounter my cousin’s daughter experienced reading your site. She even learned many issues, not to mention what it’s like to have a wonderful giving mindset to have many people quite simply grasp chosen hard to do subject areas. You really exceeded our expectations. Many thanks for giving the insightful, healthy, educational and as well as easy thoughts on the topic to Jane.

  3. My spouse and i got quite happy that John could deal with his preliminary research through the ideas he grabbed out of your web page. It’s not at all simplistic to just continually be giving out points that many others have been selling. And we also fully understand we have got the website owner to be grateful to for that. The main explanations you have made, the simple site menu, the friendships you can help foster – it’s got many impressive, and it’s really helping our son and the family imagine that the matter is excellent, and that is pretty indispensable. Thank you for everything!

  4. Thank you for each of your hard work on this web page. My aunt really likes going through investigations and it’s really obvious why. Most of us learn all of the lively method you offer precious suggestions through this web site and even increase participation from some other people on the matter so our favorite girl is in fact learning a lot of things. Take advantage of the rest of the year. You are always doing a really great job.

  5. I am only writing to make you understand what a remarkable experience our princess undergone viewing your webblog. She picked up such a lot of things, with the inclusion of what it is like to possess an ideal teaching spirit to make the mediocre ones without difficulty master specified tortuous topics. You undoubtedly surpassed readers’ expected results. Thanks for rendering those useful, trustworthy, revealing as well as unique tips on your topic to Sandra.

  6. My spouse and i have been really joyous that Jordan managed to do his research through your precious recommendations he had through the web pages. It is now and again perplexing to just find yourself handing out secrets and techniques which people today may have been selling. So we know we need the writer to give thanks to for that. The most important illustrations you have made, the simple web site navigation, the relationships you will help to instill – it’s got most overwhelming, and it’s really leading our son in addition to the family reason why the situation is fun, which is really mandatory. Thank you for the whole lot!

  7. My spouse and i felt now fulfilled that Ervin could deal with his investigations out of the ideas he got out of the web page. It’s not at all simplistic to just choose to be giving freely instructions that many other folks have been selling. And we also fully grasp we have the website owner to be grateful to for that. The entire explanations you have made, the simple site menu, the friendships you can give support to engender – it’s got everything fantastic, and it’s really facilitating our son and the family feel that the issue is entertaining, and that is particularly indispensable. Thank you for all the pieces!

  8. I simply wanted to thank you so much once more. I do not know what I would’ve taken care of without these strategies revealed by you over that subject. It was an absolute horrifying matter in my position, nevertheless spending time with this specialized style you resolved the issue took me to leap with happiness. I will be happy for your service and then sincerely hope you realize what an amazing job you have been providing teaching some other people using your web site. Most likely you haven’t got to know any of us.

  9. Thanks for the recommendations on credit repair on this amazing site. A few things i would tell people is always to give up the actual mentality they can buy today and pay out later. Like a society we all tend to do that for many issues. This includes getaways, furniture, and also items we would like. However, you should separate the wants out of the needs. While you’re working to raise your credit score make some sacrifices. For example it is possible to shop online to save cash or you can visit second hand retailers instead of pricey department stores regarding clothing.

  10. I am only writing to make you understand what a really good experience my wife’s princess obtained viewing your webblog. She noticed some things, which included what it is like to possess an ideal teaching spirit to make others without difficulty learn about specific tortuous things. You undoubtedly surpassed readers’ expected results. Thanks for rendering those productive, trusted, informative as well as unique tips on your topic to Mary.

  11. My spouse and i got quite happy that John could deal with his preliminary research through the ideas he grabbed out of your web page. It’s not at all simplistic to just continually be giving out points that many others have been selling. And we also fully understand we have got the website owner to be grateful to for that. The main explanations you have made, the simple site menu, the friendships you can help foster – it’s got many impressive, and it’s really helping our son and the family imagine that the matter is excellent, and that is pretty indispensable. Thank you for everything!

Leave a Reply